UX/UI Case Study
KicksZone - an e-commerce responsive website with streetwear sneakers, designed primarily for Gen Z users
character
Non-commercial, team project of three friends: UX/UI designer and two front-end developers
Main objective
To gain customers by developing a website that appeals to users interested in streetwear, especially Gen Z, where they can purchase various branded sneakers in a simple and fast manner, with straightforward experience that encourages to buy again
key components the website should have
Landing page, list of products, details of products, shopping cart, checkout process
tone of voice
Informal
colors
Based on already existing Logo (created by AI) – shades of green and orange
tools
My role
Research, Design, Prototyping
duration
1 month, Mar 2024-Apr 2024
Problem
Problem
main question
main question
What would make young people of Z Generation interested in streetwear willingly visit the website and make purchases of sneakers there?
What would make young people of Z Generation interested in streetwear willingly visit the website and make purchases of sneakers there?
problem statement
problem statement
Create a website with streetwear sneakers that would attract the widest group of streetwear target audience - Gen Z - to buy from there. The key was to tailor the website for this target audience, having in mind that some websites of competitors lack in features important to these users, including:
seamless social media integration, hindering signing up and sharing products
authentic engagement features such as user-generated content sharing and feedback
inclusivity - overlooking the diverse preferences and identities within the streetwear community appearing in the absence of unisex categories for non-binary users, leading to a sense of exclusion and frustration of some users
streetwear drops and raffles being effectively centralized - users find it hard to stay informed about exclusive releases
Create a website with streetwear sneakers that would attract the widest group of streetwear target audience - Gen Z - to buy from there. The key was to tailor the website for this target audience, having in mind that some websites of competitors lack in features important to these users, including:
seamless social media integration, hindering signing up and sharing products
authentic engagement features such as user-generated content sharing and feedback
inclusivity - overlooking the diverse preferences and identities within the streetwear community appearing in the absence of unisex categories for non-binary users, leading to a sense of exclusion and frustration of some users
streetwear drops and raffles being effectively centralized - users find it hard to stay informed about exclusive releases
What did i need to get to know?
What did i need to get to know?
1. Streetwear market key information regarding Gen Z
2. Target user (Gen Z), their shopping behavior and web design preferences
1. Streetwear market key information regarding Gen Z
2. Target user (Gen Z), their shopping behavior and web design preferences
Solution
Solution
What did I do to solve the problem
What did I do to solve the problem
1
I researched on the characteristics of Gen Z users, both generally and specifically streetwear fans, focusing on their shopping behavior, needs and preferences
I researched on the characteristics of Gen Z users, both generally and specifically streetwear fans, focusing on their shopping behavior, needs and preferences
2
I analyzed the streetwear market, focusing mostly on footwear (sneakers), having Gen Z users' perspective in mind
I analyzed the streetwear market, focusing mostly on footwear (sneakers), having Gen Z users' perspective in mind
3
I constructed questions and conducted user interviews to confirm findings and make sure what are users expectations of that kind of website
I constructed questions and conducted user interviews to confirm findings and make sure what are users expectations of that kind of website
4
I designed and prototyped comprehensive product available as a responsive website, based on research, with data-driven approach
I designed and prototyped comprehensive product available as a responsive website, based on research, with data-driven approach
The website features
The website features
Community Engagement and Social Media Integration
Community Engagement and Social Media Integration
•
User reviews with user-generated content
User reviews with user-generated content
•
'Share on social media' buttons on product pages and post-purchase
'Share on social media' buttons on product pages and post-purchase
•
Sign up/Log in via social media
Sign up/Log in via social media
Gen Z Aesthetics and Preferences
Gen Z Aesthetics and Preferences
•
Engaging visual content with HD streetwear images, video backgrounds, and animations
Engaging visual content with HD streetwear images, video backgrounds, and animations
•
Bold, eye-catching colors: green, red, orange
Bold, eye-catching colors: green, red, orange
Omnichannel Approach
Omnichannel Approach
•
'Follow us' buttons for social media
'Follow us' buttons for social media
•
Address and photos of the physical store
Address and photos of the physical store
Gratification and Gamification
Gratification and Gamification
•
User accounts for collecting points redeemable for discounts
User accounts for collecting points redeemable for discounts
•
Sneaker drops and raffles for signed-up users to win limited sneakers
Sneaker drops and raffles for signed-up users to win limited sneakers
Affordability and Payment Flexibility
Affordability and Payment Flexibility
•
Products priced within 100-500€, focusing on affordability for young users
Products priced within 100-500€, focusing on affordability for young users
•
Payment options via cards and payment apps
Payment options via cards and payment apps
User-Friendly Design
User-Friendly Design
•
Simple, intuitive navigation with minimal steps and text
Simple, intuitive navigation with minimal steps and text
•
Brief product specifications and size tables
Brief product specifications and size tables
•
Easy-contact form on the 'Reach Us' page
Easy-contact form on the 'Reach Us' page
Inclusivity and Personalization
Inclusivity and Personalization
•
No gender categories—only female/male feet sizing
No gender categories—only female/male feet sizing
•
'❤️' button to save products and personalized "You may also like" suggestions
'❤️' button to save products and personalized "You may also like" suggestions
•
"Our Mission/Purpose" page highlighting brand ethics, authenticity, and transparency
"Our Mission/Purpose" page highlighting brand ethics, authenticity, and transparency
•
Clear Terms and Conditions and Privacy Policy
Clear Terms and Conditions and Privacy Policy
What did I do to balance business and user benefits
What did I do to balance business and user benefits
I meticulously analyzed the target user and competitors. Based on data:
I meticulously analyzed the target user and competitors. Based on data:
•
I designed a website tailored to Gen Z preferences, ensuring it was aesthetically clear
I designed a website tailored to Gen Z preferences, ensuring it was aesthetically clear
•
I optimized the main flow - sneaker purchase - making it as fast and easy as possible by adhering to the three-tap rule
I optimized the main flow - sneaker purchase - making it as fast and easy as possible by adhering to the three-tap rule
Key solution
Key solution
I incorporated features such: reviews with user-generated content, social media sharing, rewards, product drops and raffle participation. These features make the website engaging through gamification, gratification, and community integration, giving it a competitive edge over others that lack these important aspects for this user group.
I incorporated features such: reviews with user-generated content, social media sharing, rewards, product drops and raffle participation. These features make the website engaging through gamification, gratification, and community integration, giving it a competitive edge over others that lack these important aspects for this user group.
Design Process
Design Process
DISCOVER
DISCOVER
Find out as much as you can about the case / problem
Find out as much as you can about the case / problem
Strategy:
Product Objectives (Business Requirements + SMART Success Metrics)
Target User Analysis
Market Research Regarding Target User
Competitor Analysis
User Interviews
Personas, Empathy Maps, User Goals, User Journey
DEFINE
DEFINE
Synthesize data and define conclusions
Synthesize data and define conclusions
Synthesize data and define conclusions
Scope:
How Might We
Research Summary & Functional + Content Requirements (How Might We Solutions)
DEVELOP
DEVELOP
Try to create optimal solutions. Iterate
Try to create optimal solutions. Iterate
Structure:
Information Architecture (Sitemap)
Interaction Design (User Task Flow)
Skeleton:
Hi-Fi Wireframes
*
Iterative user testing and getting feedback through the process
Iterative user testing and getting feedback through the process
DELIVER
DELIVER
Finalize, validate, and implement solutions
Finalize, validate, and implement solutions
Try to create an optimal solution
Surface:
Design System
Hi-Fi Screens (Mockups)
Prototype
User Acceptance Testing
Final Conclusions
DISCOVER - Strategy
DISCOVER - Strategy
Product Objectives
Product Objectives
Business requirement: Streamlined checkout process
Business requirement: Streamlined checkout process
Deliver a straightforward and optimized checkout process.
Purpose: Improve the conversion rate by reducing cart abandonment.
Deliver a straightforward and optimized checkout process.
Purpose: Improve the conversion rate by reducing cart abandonment.
SMART Success Metrics:
Specific: Implement a simplified checkout with minimal steps.
Measurable: Achieve a 20% increase in conversion rates.
Achievable: Use best practices in UX design.
Relevant: Reduces cart abandonment and enhances user experience.
Time-bound: Achieve the target within 3 months post-implementation.
SMART Success Metrics:
Specific: Implement a simplified checkout with minimal steps.
Measurable: Achieve a 20% increase in conversion rates.
Achievable: Use best practices in UX design.
Relevant: Reduces cart abandonment and enhances user experience.
Time-bound: Achieve the target within 3 months post-implementation.
Business requirement: gen z engagement
Business requirement: gen z engagement
Incorporate elements that engage Gen Z users, such as social media integration, user-generated content, and gamification.
Purpose: Enhance user engagement and increase sign-ups and conversions.
Incorporate elements that engage Gen Z users, such as social media integration, user-generated content, and gamification.
Purpose: Enhance user engagement and increase sign-ups and conversions.
SMART Success Metrics:
Specific: Integrate social media login, user-generated content, and gamification features.
Measurable: Increase user sign-ups by 15% and conversion rates by 20%.
Achievable: Use best practices in UX Design.
Relevant: Appeals directly to the preferences of the Gen Z demographic.
Time-bound: Reach the targets within 3 months post-implementation.
SMART Success Metrics:
Specific: Integrate social media login, user-generated content, and gamification features.
Measurable: Increase user sign-ups by 15% and conversion rates by 20%.
Achievable: Use best practices in UX Design.
Relevant: Appeals directly to the preferences of the Gen Z demographic.
Time-bound: Reach the targets within 3 months post-implementation.
Target User Analysis
Target User Analysis
DEMOGRAPHICS
DEMOGRAPHICS
Age group: 15-28 (Gen Z)
Gender: unisex
Location: Europe
Income group: less than 40000 EUR annually
Education: high school and higher
Profession: all professions
Age group: 15-28 (Gen Z)
Gender: unisex
Location: Europe
Income group: less than 40000 EUR annually
Education: high school and higher
Profession: all professions
Short attention span
Short attention span
8 seconds rule - quickly grab attention, design minimalistic, do not clutter
8 seconds rule - quickly grab attention, design minimalistic, do not clutter
Visuals
Visuals
Gen Z prefer bold colors (Yellow, Green), HQ images, videos, animations - visuals over text
Gen Z prefer bold colors (Yellow, Green), HQ images, videos, animations - visuals over text
Reviews
Reviews
Gen Zs are particular about reading them and are eager to write their own
Gen Zs are particular about reading them and are eager to write their own
Omnichannel strategy
Omnichannel strategy
Take care of maintaining brand's website, social media, brick-and-mortar stores
Take care of maintaining brand's website, social media, brick-and-mortar stores
Personalization and authenticity
Personalization and authenticity
These are main values Gen Z find important - include UGC content, “you might like”, filters
These are main values Gen Z find important - include UGC content, “you might like”, filters
Social media integration
Social media integration
Instagram, TikTok are mainly used by Gen Z - include Log in, Sign up, Share, Follow via it
Instagram, TikTok are mainly used by Gen Z - include Log in, Sign up, Share, Follow via it
Mobile-First Design
Mobile-First Design
Prioritize seamless UX for mobile devices, as Gen Z primarily use them
Prioritize seamless UX for mobile devices, as Gen Z primarily use them
Three-Tap Rule
Three-Tap Rule
Simple navigation, just few steps for users to find what they're looking for
Simple navigation, just few steps for users to find what they're looking for
Market Research Regarding Target User
Market Research Regarding Target User
Demographics
Demographics
Majority are under 25, often urban professionals with active online lifestyles
Annual income typically around $40,000 or less
Majority are under 25, often urban professionals with active online lifestyles
Annual income typically around $40,000 or less
Customer behavior
Customer behavior
Streetwear customers are highly influenced by social media, with platforms like Instagram and TikTok being significant drivers
They embrace the 'drop' model, where limited-edition items are released periodically, creating hype and exclusivity
They like to shop online but place high value to also visit the brick-and-mortar stores
Streetwear customers are highly influenced by social media, with platforms like Instagram and TikTok being significant drivers
They embrace the 'drop' model, where limited-edition items are released periodically, creating hype and exclusivity
They like to shop online but place high value to also visit the brick-and-mortar stores
Shopping preferences
Shopping preferences
Footwear, especially sneakers, is the most desired streetwear product
Social consciousness and brand’s purpose are important to them
They value comfort, exclusivity, and cool aesthetics
Footwear, especially sneakers, is the most desired streetwear product
Social consciousness and brand’s purpose are important to them
They value comfort, exclusivity, and cool aesthetics
Market trends
Market trends
Streetwear market continues to grow, expected to reach $193.21 billion by 2027
To target Gen Z audience, streetwear brands go with omnichannel strategy (website, social media, brick-and-mortar stores)
Sustainability, 'sneaker culture', and casual, comfortable shoes are prominent trends
Streetwear market continues to grow, expected to reach $193.21 billion by 2027
To target Gen Z audience, streetwear brands go with omnichannel strategy (website, social media, brick-and-mortar stores)
Sustainability, 'sneaker culture', and casual, comfortable shoes are prominent trends
Competitor Analysis
Competitor Analysis
I chose 4 e-commerce websites with streetwear sneakers - 3 multi-brand retailers (2 based in Europe, 1 based in USA) and 1 flagship leading streetwear brand which is Nike. I chose multi-brand retailers competitors by popularity, based on amount of Instagram followers. I compared the content of the websites and based on that I determined what to analyze.
I chose 4 e-commerce websites with streetwear sneakers - 3 multi-brand retailers (2 based in Europe, 1 based in USA) and 1 flagship leading streetwear brand which is Nike. I chose multi-brand retailers competitors by popularity, based on amount of Instagram followers. I compared the content of the websites and based on that I determined what to analyze.
direct
direct
indirect
indirect
User Interviews
User Interviews
Gaining insights from desk research, I wanted to explore the user context qualitatively and confirm findings, making sure about users' needs. I conducted 5 IDIs with potential users with the above demographic characteristics, analyzing their experiences and frustrations with streetwear shopping and e-commerce in general. I also conducted two additional interviews with ChatGPT, instructing it to take on the role of such user.
Gaining insights from desk research, I wanted to explore the user context qualitatively and confirm findings, making sure about users' needs. I conducted 5 IDIs with potential users with the above demographic characteristics, analyzing their experiences and frustrations with streetwear shopping and e-commerce in general. I also conducted two additional interviews with ChatGPT, instructing it to take on the role of such user.
questions Examples:
questions Examples:
How often do you find yourself discovering new products or brands through social media platforms like Instagram, TikTok, YouTube, and Facebook?
When you come across a product you like on social media, what actions do you typically take? Do you follow the brand's account, share the post, or engage with comments and reviews?
How important are user-generated content and reviews when considering a purchase, especially for streetwear and sneakers?
What are your thoughts on brands that actively seek feedback and suggestions from their customers? Would you be more inclined to engage with a brand that values your opinions and suggestions?
How often do you find yourself discovering new products or brands through social media platforms like Instagram, TikTok, YouTube, and Facebook?
When you come across a product you like on social media, what actions do you typically take? Do you follow the brand's account, share the post, or engage with comments and reviews?
How important are user-generated content and reviews when considering a purchase, especially for streetwear and sneakers?
What are your thoughts on brands that actively seek feedback and suggestions from their customers? Would you be more inclined to engage with a brand that values your opinions and suggestions?
Research sources:
https://strategyand.hypebeast.com/streetwear-report
https://cdn.nrf.com/sites/default/files/2018-10/NRF_GenZ%20Brand%20Relationships%20Exec%20Report.pdf
https://www.diva-portal.org/smash/get/diva2:1580287/FULLTEXT01.pdf%20-
https://www.icsc.com/uploads/about/2023ICSC_Gen_Z_Report.pdf
https://gitnux.org/sneaker-industry-statistics/
https://finance.yahoo.com/news/streetwear-market-size-2023-share-075206390.html
https://www.marketingdive.com/news/study-more-than-80-of-gen-zers-report-social-media-influences-shopping-ha/447303/
https://www.rollingstone.com/product-recommendations/lifestyle/best-streetwear-brands-1134582/
https://www.gq.com/story/best-sneaker-brands
https://www.shopify.com/uk/enterprise/blog/how-retailers-use-streetwear-brands-to-reach-todays-consumers
https://www.shopify.com/enterprise/blog/social-commerce-strategy
https://voymedia.com/boosting-ecommerce-ux-design-to-reach-gen-z/
https://www.omniaretail.com/blog/gen-z-buying-ecommerce-behaviour
https://www.simplicitydx.com/blogs/gen-z-online-shopping-trends-and-social-commerce
https://www.talon.one/blog/gen-z-consumer-behavior-what-you-need-to-know
https://pushpushgo.com/en/blog/marketing-to-generation-z/
https://www.iihglobal.com/blog/web-design-for-generation-z-crafting-digital-spaces-for-the-next-generation/
https://mackmediagroup.com/website-development-for-gen-zs-how-to-adapt-to-the-new-age-users/
https://www.emarketer.com/content/gen-zs-path-purchase
https://www.emarketer.com/insights/generation-z-facts/
https://blog.gwi.com/trends/3-us-gen-z-retail-trends/
https://www.surveymonkey.com/curiosity/gen-z-social-media-and-shopping-habits/
https://tinuiti.com/blog/ecommerce/gen-z-trends/
https://www.goinflow.com/blog/gen-z-shopping-habits-marketing-strategies/
https://www.spinxdigital.com/blog/designing-websites-for-generation-z/
https://medium.com/@soltervision/generation-z-often-referred-to-as-gen-z-represents-the-cohort-born-from-the-mid-1990s-to-the-909c8bc41809
Research sources:
https://strategyand.hypebeast.com/streetwear-report
https://cdn.nrf.com/sites/default/files/2018-10/NRF_GenZ%20Brand%20Relationships%20Exec%20Report.pdf
https://www.diva-portal.org/smash/get/diva2:1580287/FULLTEXT01.pdf%20-
https://www.icsc.com/uploads/about/2023ICSC_Gen_Z_Report.pdf
https://gitnux.org/sneaker-industry-statistics/
https://finance.yahoo.com/news/streetwear-market-size-2023-share-075206390.html
https://www.marketingdive.com/news/study-more-than-80-of-gen-zers-report-social-media-influences-shopping-ha/447303/
https://www.rollingstone.com/product-recommendations/lifestyle/best-streetwear-brands-1134582/
https://www.gq.com/story/best-sneaker-brands
https://www.shopify.com/uk/enterprise/blog/how-retailers-use-streetwear-brands-to-reach-todays-consumers
https://www.shopify.com/enterprise/blog/social-commerce-strategy
https://voymedia.com/boosting-ecommerce-ux-design-to-reach-gen-z/
https://www.omniaretail.com/blog/gen-z-buying-ecommerce-behaviour
https://www.simplicitydx.com/blogs/gen-z-online-shopping-trends-and-social-commerce
https://www.talon.one/blog/gen-z-consumer-behavior-what-you-need-to-know
https://pushpushgo.com/en/blog/marketing-to-generation-z/
https://www.iihglobal.com/blog/web-design-for-generation-z-crafting-digital-spaces-for-the-next-generation/
https://mackmediagroup.com/website-development-for-gen-zs-how-to-adapt-to-the-new-age-users/
https://www.emarketer.com/content/gen-zs-path-purchase
https://www.emarketer.com/insights/generation-z-facts/
https://blog.gwi.com/trends/3-us-gen-z-retail-trends/
https://www.surveymonkey.com/curiosity/gen-z-social-media-and-shopping-habits/
https://tinuiti.com/blog/ecommerce/gen-z-trends/
https://www.goinflow.com/blog/gen-z-shopping-habits-marketing-strategies/
https://www.spinxdigital.com/blog/designing-websites-for-generation-z/
https://medium.com/@soltervision/generation-z-often-referred-to-as-gen-z-represents-the-cohort-born-from-the-mid-1990s-to-the-909c8bc41809
Persona, Empathy Map & User Goal
Persona, Empathy Map & User Goal
SOFIA, 20 YO
University student, studying graphic design, part-time job
"Stay comfortably true to yourself"
"Stay comfortably true to yourself"
Gender: woman
Gender: woman
Income: less than 40000€ annually
Income: less than 40000€ annually
Location: Berlin, Germany
Location: Berlin, Germany
Social media:
Social media:
Fav brands:
Fav brands:
BIO
BIO
Sofia is a creative and trend-conscious young woman who is passionate about streetwear fashion. She spends a lot of time on social media platforms like Instagram and TikTok, where she discovers new styles and connects with like-minded individuals. Sofia enjoys expressing her personality through her fashion choices and seeks brands that align with her values of inclusivity and authenticity.
Sofia is a creative and trend-conscious young woman who is passionate about streetwear fashion. She spends a lot of time on social media platforms like Instagram and TikTok, where she discovers new styles and connects with like-minded individuals. Sofia enjoys expressing her personality through her fashion choices and seeks brands that align with her values of inclusivity and authenticity.
FRUSTRATIONS & NEEDS
FRUSTRATIONS & NEEDS
She:
wants to stay connected with her favorite brands and share her insights with her friends
desires affordable yet stylish streetwear sneakers within the $100-300 price range
seeks a seamless mobile shopping experience, with ability to save their personal data so she doesn’t need to provide it again during next purchases
dislikes intrusive pop-up ads
She:
wants to stay connected with her favorite brands and share her insights with her friends
desires affordable yet stylish streetwear sneakers within the $100-300 price range
seeks a seamless mobile shopping experience, with ability to save their personal data so she doesn’t need to provide it again during next purchases
dislikes intrusive pop-up ads
USER GOAL - STORY
As a Gen Z customer, I want to have the ability to write comments and reviews on products so that I can share my feedback with brands and fellow shoppers, contributing to the community and enhancing transparency.
USER GOAL - STORY
As a Gen Z customer, I want to have the ability to write comments and reviews on products so that I can share my feedback with brands and fellow shoppers, contributing to the community and enhancing transparency.
SAYS
"I love sharing my streetwear finds with my friends online"
FEELS
Excited when she finds a new item that perfectly matches her style
THINKS
"I hope they have my size available"
DOES
Regularly posts outfit photos on Instagram and engages with streetwear communities
Persona, Empathy Map & User Goal
Persona, Empathy Map & User Goal
LUCA, 22 YO
College student, studying business, part-time job
“Be informed, stay on your toes”
“Be informed, stay on your toes”
Gender: man
Gender: man
Income: less than 40000€ annually
Income: less than 40000€ annually
Location: Milan, Italy
Location: Milan, Italy
Social media:
Social media:
Fav brands:
Fav brands:
BIO
BIO
Luca is a fashion-forward young man with a keen interest in streetwear and sneaker culture. He is active on social media platforms like Instagram and YouTube, where he follows influencers and brands for style inspiration. Luca enjoys experimenting with different looks and often shops online for exclusive drops and limited-edition releases.
Luca is a fashion-forward young man with a keen interest in streetwear and sneaker culture. He is active on social media platforms like Instagram and YouTube, where he follows influencers and brands for style inspiration. Luca enjoys experimenting with different looks and often shops online for exclusive drops and limited-edition releases.
FRUSTRATIONS & NEEDS
FRUSTRATIONS & NEEDS
He:
seeks a seamless online shopping experience with minimalistic navigation
wants to stay informed about new raffles and drops
values authenticity and transparency from brands regarding their products and business practices
prefers visually oriented design with minimal text
enjoys engaging with streetwear communities and sharing his latest purchases on social media
He:
seeks a seamless online shopping experience with minimalistic navigation
wants to stay informed about new raffles and drops
values authenticity and transparency from brands regarding their products and business practices
prefers visually oriented design with minimal text
enjoys engaging with streetwear communities and sharing his latest purchases on social media
USER GOAL - STORY
As a fashion-forward college student, I want to stay informed about new raffles and drops so that I have the chance to win limited sneakers.
USER GOAL - STORY
As a fashion-forward college student, I want to stay informed about new raffles and drops so that I have the chance to win limited sneakers.
SAYS
"Wow, this sneakers drop looks dope!”
FEELS
Anxious about making the right purchase decision
THINKS
"I wonder if I will find sneakers within my budget"
DOES
Watches unboxing videos and reads reviews before making a purchase
Persona, Empathy Map & User Goal
Persona, Empathy Map & User Goal
ALEX, 24 YO
Freelance photographer
"Express yourself loudly"
"Express yourself loudly"
Gender: non-binary
Gender: non-binary
Income: less than 40000€ annually
Income: less than 40000€ annually
Location: London, UK
Location: London, UK
Social media:
Social media:
Fav brands:
Fav brands:
BIO
Alex is a creative individual who embraces fluidity in both fashion and identity. They have a passion for streetwear and often blur the lines between traditional gender norms with their style choices. They spend a lot of time on social media platforms, advocating for social justice issues and connecting with like-minded individuals.
BIO
Alex is a creative individual who embraces fluidity in both fashion and identity. They have a passion for streetwear and often blur the lines between traditional gender norms with their style choices. They spend a lot of time on social media platforms, advocating for social justice issues and connecting with like-minded individuals.
FRUSTRATIONS & NEEDS
FRUSTRATIONS & NEEDS
They:
value inclusivity and appreciates brands that offer gender-neutral options
seek a shopping experience that respects their identity and preferences without assumptions
enjoy discovering unique and statement pieces that reflect their individuality
express their style and opinions with no hesitation, so they would want to have the ability to review products and their customer experience
They:
value inclusivity and appreciates brands that offer gender-neutral options
seek a shopping experience that respects their identity and preferences without assumptions
enjoy discovering unique and statement pieces that reflect their individuality
express their style and opinions with no hesitation, so they would want to have the ability to review products and their customer experience
USER GOAL - STORY
As a non-binary individual, I want to share my streetwear finds on social media so that I can express my unique style and connect with like-minded individuals.
USER GOAL - STORY
As a non-binary individual, I want to share my streetwear finds on social media so that I can express my unique style and connect with like-minded individuals.
SAYS
"I want sneakers that match my style, regardless of traditional gender labels"
FEELS
Excluded by websites dividing categories for men and women
THINKS
"I need to find the perfect sneakers to complete my look"
DOES
Checks reviews before making a purchase
User Journey
User Journey
USER MAIN GOALS ON WEBSITE
USER MAIN GOALS ON WEBSITE
Search for sneakers (search bar, categories)
Search by preferences, including price (filters and sorting)
Add item to cart
Seamless checkout and purchase (various payment options, three tap rule, progress status)
Find break-and-mortar stores’ locations
Search for sneakers (search bar, categories)
Search by preferences, including price (filters and sorting)
Add item to cart
Seamless checkout and purchase (various payment options, three tap rule, progress status)
Find break-and-mortar stores’ locations
1
1
Discovering trends and releases
Discovering trends and releases
User:
User:
1
1
engages with social media to discover new streetwear trends and sneaker releases
engages with social media to discover new streetwear trends and sneaker releases
2
2
comes across sponsored posts or influencer content showcasing the latest drops
comes across sponsored posts or influencer content showcasing the latest drops
2
2
Exploring the website
Exploring the website
User:
User:
1
1
clicks on links or ads leading to the website
clicks on links or ads leading to the website
2
2
lands on a landing page and engage with interactive content
lands on a landing page and engage with interactive content
3
3
Browsing and filtering
Browsing and filtering
User:
User:
1
1
navigates through different website sections, filtering sneakers based on preferences
navigates through different website sections, filtering sneakers based on preferences
4
4
Research and engagement
Research and engagement
User:
User:
1
1
reads product descriptions, checks reviews
reads product descriptions, checks reviews
2
2
engages with user-generated content
engages with user-generated content
3
shares product on social media to get insights from friends
shares product on social media to get insights from friends
4
4
makes purchase decision
makes purchase decision
5
5
Making the purchase
Making the purchase
User:
User:
1
1
adds selected sneakers to cart and proceeds to checkout
adds selected sneakers to cart and proceeds to checkout
2
2
completes the payment process, choosing either card or payment service
completes the payment process, choosing either card or payment service
6
6
Sharing and feedback
Sharing and feedback
User:
User:
1
1
after completing the purchase, shares selected products on social media
after completing the purchase, shares selected products on social media
7
7
Completion and satisfaction
Completion and satisfaction
User:
User:
1
1
after completing the purchase, looks forward to receiving their order
after completing the purchase, looks forward to receiving their order
2
2
is satisfied with their shopping experience and excited about new sneakers
is satisfied with their shopping experience and excited about new sneakers
3
provides feedback directly to the brand through comments or reviews
provides feedback directly to the brand through comments or reviews
Completion and satisfaction
DEFINE - Scope
DEFINE - Scope
How Might We
How Might We
I was looking for answers to two key general questions: How might I meet users' needs? How might I reconcile business goals? I broke down these into more concise questions, applying HMW formula from Interaction Design Foundation: “How might we” + Intended Action (as an action verb) + “for” + Potential User (as the subject) + “so that” + Desired Outcome.
I was looking for answers to two key general questions: How might I meet users' needs? How might I reconcile business goals? I broke down these into more concise questions, applying HMW formula from Interaction Design Foundation: “How might we” + Intended Action (as an action verb) + “for” + Potential User (as the subject) + “so that” + Desired Outcome.
How might we:
How might we:
create a social media integration for Gen Z users so that they can easily share products and sign up without frustration?
enable authentic engagement features for Gen Z users so that they feel connected and contributing to the community?
design inclusive features for non-binary users so that they feel recognized and included while shopping for streetwear?
centralize streetwear drops and raffles for streetwear enthusiasts so that they can stay informed about exclusive releases easily?
provide engaging visual content for Gen Z users so that they find the website visually appealing and stay longer?
offer personalization for Gen Z users so that they feel the website caters to their individual tastes and preferences?
provide attention grabbing features for Gen Z users so that they are engaged more with the website and make repeat purchases?
ensure affordability and flexible payment options for young users so that they can purchase their desired streetwear within their budget?
design the navigation and checkout process for Gen Z users so that they can complete their purchases quickly?
create a social media integration for Gen Z users so that they can easily share products and sign up without frustration?
enable authentic engagement features for Gen Z users so that they feel connected and contributing to the community?
design inclusive features for non-binary users so that they feel recognized and included while shopping for streetwear?
centralize streetwear drops and raffles for streetwear enthusiasts so that they can stay informed about exclusive releases easily?
provide engaging visual content for Gen Z users so that they find the website visually appealing and stay longer?
offer personalization for Gen Z users so that they feel the website caters to their individual tastes and preferences?
provide attention grabbing features for Gen Z users so that they are engaged more with the website and make repeat purchases?
ensure affordability and flexible payment options for young users so that they can purchase their desired streetwear within their budget?
design the navigation and checkout process for Gen Z users so that they can complete their purchases quickly?
Research Summary & Functional + Content Requirements (How Might We Solutions)
Research Summary & Functional + Content Requirements (How Might We Solutions)
Community - the key factor
Community - the key factor
Gen Zs:
Gen Zs:
•
are called “communaholics” – the key factor for them is community, being on social media
are called “communaholics” – the key factor for them is community, being on social media
•
start their purchase journey often on social media, they are influenced by social media, discovering products there
start their purchase journey often on social media, they are influenced by social media, discovering products there
•
are willing to follow their favorite brands on social media and connect sharing their insights
are willing to follow their favorite brands on social media and connect sharing their insights
•
value reading reviews, while making purchase decisions. They also like to have the ability to leave their opinions to contribute to the company's growth
value reading reviews, while making purchase decisions. They also like to have the ability to leave their opinions to contribute to the company's growth
•
like to connect with like-minded people and shop in brick-and-mortar stores
like to connect with like-minded people and shop in brick-and-mortar stores
•
value authenticity - it is the key to engage with them
value authenticity - it is the key to engage with them
How might we Solutions
How might we Solutions
Include features:
Include features:
•
'Follow us' on Instagram, TikTok, Youtube, Facebook button - these platform are most commonly used among Gen Z (omnichannel approach)
'Follow us' on Instagram, TikTok, Youtube, Facebook button - these platform are most commonly used among Gen Z (omnichannel approach)
•
address and photos of store's physical location (omnichannel approach)
address and photos of store's physical location (omnichannel approach)
•
'Share on social media' button on product page and after purchase
'Share on social media' button on product page and after purchase
•
ability to write reviews with user generated content (photos of purchased products)
ability to write reviews with user generated content (photos of purchased products)
•
'Help us improve/ Share your feedback' button with form where users can leave their feedback and reviews about shopping experience – this means brand is eager to connect and values opinions of users
'Help us improve/ Share your feedback' button with form where users can leave their feedback and reviews about shopping experience – this means brand is eager to connect and values opinions of users
•
ability to sign up/ log in via social media
ability to sign up/ log in via social media
Talking about money
Talking about money
Gen Zs:
Gen Zs:
•
are brand loyal but also young and not so wealthy: “Generally speaking, younger people have the least savings, the least purchasing power, and the least financial security. But this is exactly where brands have the opportunity to win their favor; Gen Z are looking for help, and loyalty rewards offer just that"
are brand loyal but also young and not so wealthy: “Generally speaking, younger people have the least savings, the least purchasing power, and the least financial security. But this is exactly where brands have the opportunity to win their favor; Gen Z are looking for help, and loyalty rewards offer just that"
•
tend to buy sneakers worth 100-300 (rather 500)$ - affordability and availability is key for them (they are young users, often students)
tend to buy sneakers worth 100-300 (rather 500)$ - affordability and availability is key for them (they are young users, often students)
•
pay mostly by debit card and in some percent (13%) by mobile payments service (eg. Apple Pay)
pay mostly by debit card and in some percent (13%) by mobile payments service (eg. Apple Pay)
How might we Solutions
How might we Solutions
•
Implement gratification and gamification - 'Sign up/ Log in' feature including collecting discounts codes given with every purchase
Implement gratification and gamification - 'Sign up/ Log in' feature including collecting discounts codes given with every purchase
•
Price range for pair of sneakers up to 500$/€
Price range for pair of sneakers up to 500$/€
•
Include ability to pay by card and payment service
Include ability to pay by card and payment service
•
Include ability to pay by card and payment service
•
Include ability to pay by card and payment service
•
Include ability to pay by card and payment service
•
Include ability to pay by card and payment service
•
Include ability to pay by card and payment service
Values & Preferences
Values & Preferences
Gen Zs:
Gen Zs:
•
prefer bold, playful aesthetic with authentic photography and colorful, eye-catching accents (colors: green, yellow, orange, purple)
prefer bold, playful aesthetic with authentic photography and colorful, eye-catching accents (colors: green, yellow, orange, purple)
•
prefer video/ image over text
prefer video/ image over text
•
are mobile first
are mobile first
•
are values-driven – socially aware, place high importance on brand ethics - authenticity + transparency are crucial
are values-driven – socially aware, place high importance on brand ethics - authenticity + transparency are crucial
•
are LGBT friendly. Non-binary users spend on streetwear more than female and male
are LGBT friendly. Non-binary users spend on streetwear more than female and male
•
like personalized experiences
like personalized experiences
•
are impatient - 8 second rule - don't grab attention by pop-ups: “Gen Z is the only generation to list pop-ups forms as their top frustration” – it interferes and delays user journey and straightforward access to content
are impatient - 8 second rule - don't grab attention by pop-ups: “Gen Z is the only generation to list pop-ups forms as their top frustration” – it interferes and delays user journey and straightforward access to content
•
value facts and brief real data
value facts and brief real data
•
care about security - “Gen Z is cohort of people that are more likely to read Terms and Conditions or Privacy Policy”
care about security - “Gen Z is cohort of people that are more likely to read Terms and Conditions or Privacy Policy”
•
“Simple design, fewer steps, fewer clicks, less text to read (…) Less is more”!
“Simple design, fewer steps, fewer clicks, less text to read (…) Less is more”!
How might we Solutions
How might we Solutions
Design:
Design:
•
to quickly grab attention on landing page (eg. with video); definitely avoid any distractive pop-ups not induced by user interaction
to quickly grab attention on landing page (eg. with video); definitely avoid any distractive pop-ups not induced by user interaction
•
minimalistic - three-tap rule
minimalistic - three-tap rule
•
in tune with Gen Z aesthetics: videos/ animations/ images over text, eye-catching bold colors (green/ yellow/ orange/ purple)
in tune with Gen Z aesthetics: videos/ animations/ images over text, eye-catching bold colors (green/ yellow/ orange/ purple)
•
seamless experience on different devices, especially mobile
seamless experience on different devices, especially mobile
Include features:
Include features:
•
'Our mission/purpose page'
'Our mission/purpose page'
•
Unisex sneakers category or don’t include gender categories at all, only female/male feet sizes
Unisex sneakers category or don’t include gender categories at all, only female/male feet sizes
•
'❤️' button (micro interaction) next to product to save it
'❤️' button (micro interaction) next to product to save it
•
personalized “You might also like” section, search bar, filters
personalized “You might also like” section, search bar, filters
•
brief products specifications and size guides (a must!)
brief products specifications and size guides (a must!)
•
'Terms and Conditions' and 'Privacy Policy' pages
'Terms and Conditions' and 'Privacy Policy' pages
Streetwear thing/ How Might We Solutions
Streetwear thing/ How Might We Solutions
•
“Streetwear introduced a new way of bringing products to the market, known as drops” – include page with Drops
“Streetwear introduced a new way of bringing products to the market, known as drops” – include page with Drops
•
Brands included: Adidas, Air Jordan, ASICS, Bape, Converse, Crocs, Fila, New Balance, Nike (the most popular sneaker brand holding 27,4% global sneaker market), Puma, Under Armour, Vans
Brands included: Adidas, Air Jordan, ASICS, Bape, Converse, Crocs, Fila, New Balance, Nike (the most popular sneaker brand holding 27,4% global sneaker market), Puma, Under Armour, Vans
Streetwear thing/ How Might We
•
“Streetwear introduced a new way of bringing products to the market, known as drops” – include page with Drops
•
Brands included: Adidas, Air Jordan, ASICS, Bape, Converse, Crocs, Fila, New Balance, Nike (the most popular sneaker brand holding 27,4% global sneaker market), Puma, Under Armour, Vans
DEVELOP - Structure
DEVELOP - Structure
Information Architecture - Sitemap
Information Architecture - Sitemap
Interaction Design - User Checkout Task Flow
Interaction Design - User Checkout Task Flow
DEVELOP - Skeleton
DEVELOP - Skeleton
Hi-Fi Wireframes
Hi-Fi Wireframes
Breakpoints and grid
Breakpoints and grid
Mobile 4 columns, gutter 16, margins 16
Mobile 4 columns, gutter 16, margins 16
Tablet 8 columns, gutter 24, margins 24
Tablet 8 columns, gutter 24, margins 24
Desktop 12 columns, gutter 24, margins 24
Desktop 12 columns, gutter 24, margins 24
Large Desktop 12 columns, gutter 24, margins 24
Large Desktop 12 columns, gutter 24, margins 24
Wireframes for Mobile
Wireframes for Mobile
DELIVER - Surface
DELIVER - Surface
Design System
Design System
typography
typography
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
1 2 3 4 5 6 7 8 9 0
Aa
Aa
Montserrat
Bold
Bold
Medium
Medium
Regular
Regular
Light
Light
color palette
color palette
The color palette for this design was primarily influenced by the existing logo but my choices about it were supported by research on color psychology and its relevance to Gen Z. This palette is crafted to capture the essence of streetwear culture and to be visually stimulating and appealing to Gen Z, who appreciate individuality, bold, vibrant, yet harmonious aesthetics, and modern design.
The color palette for this design was primarily influenced by the existing logo but my choices about it were supported by research on color psychology and its relevance to Gen Z. This palette is crafted to capture the essence of streetwear culture and to be visually stimulating and appealing to Gen Z, who appreciate individuality, bold, vibrant, yet harmonious aesthetics, and modern design.
Red (#FF6240)
Red (#FF6240)
This vibrant orange-red is energizing and attention-grabbing, symbolizing youth and excitement, aligning with the dynamic nature of streetwear and resonating with Gen Z's bold fashion choices.
This vibrant orange-red is energizing and attention-grabbing, symbolizing youth and excitement, aligning with the dynamic nature of streetwear and resonating with Gen Z's bold fashion choices.
Orange (#FFD363)
Orange (#FFD363)
A warm yellow-orange that is cheerful and welcoming, promoting optimism and positivity. It complements the primary red by providing a softer, more approachable hue, appealing to Gen Z's preference for lively yet balanced visuals.
A warm yellow-orange that is cheerful and welcoming, promoting optimism and positivity. It complements the primary red by providing a softer, more approachable hue, appealing to Gen Z's preference for lively yet balanced visuals.
Bright Lime Green (#CAE929)
Bright Lime Green (#CAE929)
This color is refreshing and energizing, symbolizing innovation and modernity, adding a striking accent that draws attention without overwhelming the user.
This color is refreshing and energizing, symbolizing innovation and modernity, adding a striking accent that draws attention without overwhelming the user.
Soft Off-White (#FFFDF4)
Soft Off-White (#FFFDF4)
Provides a clean, neutral canvas that enhances the vibrant colors, ensuring readability and user comfort. It supports the minimalist design preferences favored by Gen Z, making the site pleasant to browse.
Provides a clean, neutral canvas that enhances the vibrant colors, ensuring readability and user comfort. It supports the minimalist design preferences favored by Gen Z, making the site pleasant to browse.
Black (#000000)
Black (#000000)
Ensures maximum readability and contrast, maintaining a sleek and polished look essential for clear communication.
Ensures maximum readability and contrast, maintaining a sleek and polished look essential for clear communication.
#000000
#000000
#FFFDF4
#FFFDF4
#FF6240
#FF6240
#FFD363
#5C92FF
#CAE929
#CAE929
✅Contrast Checker for colors fulfilling WCAG conditions - all colors passed AAA level. Achieving AAA conformance means that the website meets the highest standard for color contrast, ensuring that the text is highly readable for users with visual impairments.
✅Contrast Checker for colors fulfilling WCAG conditions - all colors passed AAA level. Achieving AAA conformance means that the website meets the highest standard for color contrast, ensuring that the text is highly readable for users with visual impairments.
Made with realtimecolors.com
Sources:
https://www.futuremediahubs.com/next-generation-hub/news/power-gen-z-colors
https://www.fastcompany.com/90865212/once-you-spot-gen-zs-favorite-colors-youll-see-them-everywhere
https://s3.amazonaws.com/uxpin/uxpin_color_theory_in_web_ui_design.pdf
https://manvisinghwal.medium.com/color-theory-in-ui-design-e0727d84550b
Sources:
https://www.futuremediahubs.com/next-generation-hub/news/power-gen-z-colors
https://www.fastcompany.com/90865212/once-you-spot-gen-zs-favorite-colors-youll-see-them-everywhere
https://s3.amazonaws.com/uxpin/uxpin_color_theory_in_web_ui_design.pdf
https://manvisinghwal.medium.com/color-theory-in-ui-design-e0727d84550b
buttons
buttons
Navigation Desktop
Navigation Desktop
deafult
deafult
ALL SNEAKERS
hover
hover
ALL SNEAKERS
Primary
Primary
deafult
deafult
Shop now
hover
hover
Shop now
Secondary
Secondary
deafult
deafult
Check the Drops
hover
hover
Check the Drops
Confirm
Confirm
deafult
deafult
Keep browsing
hover
hover
Keep browsing
Alternative
Alternative
deafult
deafult
See favorites
hover
hover
See favorites
Hi-Fi Screens
Hi-Fi Screens
Prototype
User Acceptance Testing
Prototype
objective
Project aimed to create an engaging and user-friendly streetwear sneaker website tailored to Gen Z customers. The primary business requirements were to streamline the checkout process and enhance Gen Z engagement through social media integration, user-generated content, and gamification. User goals focused on enabling product reviews and comments, staying informed about new raffles and drops, and sharing streetwear finds on social media. To ensure the design met both business and user requirements, and to evaluate the design's effectiveness, efficiency, and user satisfaction, I conducted User Acceptance Tests (UAT) with few Gen Z participants.
Methodology
Participants: I recruited five participants representing Gen Z, aged between 21-28. These individuals were the same I interviewed in user in-depth interviews.
Testing environment: I met participants in person and conducted the testing at their homes.
Tools: Participants tested the prototype using the Figma mobile app on their personal smartphones.
Qualitative data collection:
Participant feedback
Observations of user behavior and interaction patterns
Think-aloud protocol during testing
scenarios & Test insights
1
Scenario: Participants complete a purchase from product selection to payment as logged in user.
Goal: Verify that the checkout process is straightforward and optimized for speed. Gain the users' opinions about gamification element - discount code for purchase.
Insight: Participants found the checkout process intuitive and quick, appreciating the minimal number of steps required and the progress bar indicating how many steps remained. Participants liked the idea of getting the discount code for every purchase, finding it motivating for creating an account on KicksZone and making more purchases.
2
Scenario: Participants want to share a product on their social media profiles.
Goal: Ensure ease of sharing the product.
Insight: Participants easily found the "Share on social media" button on the product page. They stated that the button is well-placed and encourages them to share the product.
3
Scenario: Participants sign up with social media profile.
Goal: Ensure ease of signing up and integration with major social media platforms.
Insight: Participants appreciated the social media sign-up buttons, while Google and Facebook accounts were the most commonly used for signing to any site on the web they used.
4
Scenario: Logged in participants write a review on a product page.
Goal: Confirm the functionality and accessibility of the reviewing system.
Insight: Participants enjoyed the ability to write reviews, feeling it enhanced transparency and community engagement. They appreciated the "Helpful? Yes/No" feature alongside reviews, which provided reliability through social approval.
5
Scenario: Participants sign up for being able to join the drops' raffles.
Goal: Gain the users' opinions about drops' raffles feature.
Insight: Participants were enthusiastic about the idea of the drops' raffles, finding them exciting. Notifications were described as clear and easy to find in the global navigation.
User flow from landing page to purchase - Guest user
User signs up / Purchase / Website preview
Final Conclusions
What this project taught me
•
I enhanced my understanding of the design process. I learned that there should be user journey done in the process, and I included it in the project.
•
I improved my UI and Figma skills, mainly in creating components effectively. I gained knowledge about design systems and the fundamental laws of UX.
•
Collaborating with two front-end developers I practiced my ability to communicate effectively and actively sought feedback throughout the project lifecycle.
•
I learned about Gen Z characteristics, design preferences and their consumer behavior. I gained knowledge about what the sneaker culture is.
•
I discovered effective prompts for generating satisfying AI-generated images and identified various free tools and plugins for this purpose.
User Acceptance Testing
objective
objective
Project aimed to create an engaging and user-friendly streetwear sneaker website tailored to Gen Z customers. The primary business requirements were to streamline the checkout process and enhance Gen Z engagement through social media integration, user-generated content, and gamification. User goals focused on enabling product reviews and comments, staying informed about new raffles and drops, and sharing streetwear finds on social media. To ensure the design met both business and user requirements, and to evaluate the design's effectiveness, efficiency, and user satisfaction, I conducted User Acceptance Tests (UAT) with few Gen Z participants.
Methodology
Methodology
Participants: I recruited five participants representing Gen Z, aged between 21-28. These individuals were the same I interviewed in user in-depth interviews.
Testing environment: I met participants in person and conducted the testing at their homes.
Tools: Participants tested the prototype using the Figma mobile app on their personal smartphones.
Qualitative data collection:
Participant feedback
Observations of user behavior and interaction patterns
Think-aloud protocol during testing
scenarios & Test insights
1
Scenario: Participants complete a purchase from product selection to payment as logged in user.
Goal: Verify that the checkout process is straightforward and optimized for speed. Gain the users' opinions about gamification element - discount code for purchase.
Insight: Participants found the checkout process intuitive and quick, appreciating the minimal number of steps required and the progress bar indicating how many steps remained. Participants liked the idea of getting the discount code for every purchase, finding it motivating for creating an account on KicksZone and making more purchases.
2
Scenario: Participants want to share a product on their social media profiles.
Goal: Ensure ease of sharing the product.
Insight: Participants easily found the "Share on social media" button on the product page. They stated that the button is well-placed and encourages them to share the product.
3
Scenario: Participants sign up with social media profile.
Goal: Ensure ease of signing up and integration with major social media platforms.
Insight: Participants appreciated the social media sign-up buttons, while Google and Facebook accounts were the most commonly used for signing to any site on the web they used.
4
Scenario: Logged in participants write a review on a product page.
Goal: Confirm the functionality and accessibility of the reviewing system.
Insight: Participants enjoyed the ability to write reviews, feeling it enhanced transparency and community engagement. They appreciated the "Helpful? Yes/No" feature alongside reviews, which provided reliability through social approval.
5
Scenario: Participants sign up for being able to join the drops' raffles.
Goal: Gain the users' opinions about drops' raffles feature.
Insight: Participants were enthusiastic about the idea of the drops' raffles, finding them exciting. Notifications were described as clear and easy to find in the global navigation.
Final Conclusions
What this project taught me
What this project taught me
•
I enhanced my understanding of the design process. I learned that there should be user journey done in the process, and I included it in the project.
•
I improved my UI and Figma skills, mainly in creating components effectively. I gained knowledge about design systems and the fundamental laws of UX.
•
Collaborating with two front-end developers I practiced my ability to communicate effectively and actively sought feedback throughout the project lifecycle.
Collaborating with two front-end developers I practiced my ability to communicate effectively and actively sought feedback throughout the project lifecycle.
•
I learned about Gen Z characteristics, design preferences and their consumer behavior. I gained knowledge about what the sneaker culture is.
I learned about Gen Z characteristics, design preferences and their consumer behavior. I gained knowledge about what the sneaker culture is.
•
I discovered effective prompts for generating satisfying AI-generated images and identified various free tools and plugins for this purpose.
I discovered effective prompts for generating satisfying AI-generated images and identified various free tools and plugins for this purpose.
THANK YOU FOR YOUR TIME
THANK YOU FOR YOUR TIME
© 2024 Alicja Kalemba All Rights Reserved
© 2024 Alicja Kalemba All Rights Reserved